MKT 3375 BP #1 Fall 2009

Find 2 jingles (songs) and/or ads (TV, print, billboard, web banner, etc.) from any social marketing or cause campaign.  You can submit jingles and ads from the same campaign as long as they are not exactly the same.

1.      Email to me by Monday, October 26.  Hard copies can be scanned and emailed or hand-delivered (be sure to put your name).

2.      Turn in a hard copy, file, or URL link to the jingles/ads.  If files or URLs, attach to the email.  For jingles, the lyrics can be written.

3.      Describe the “product” and brand advertised .

4.      State whether or not the jingles are effective (in your opinion) and why. 

5.      If you and your friends heard the jingle on the radio, how many would recognize it?

Due date: October 26; must be at least ½ page