Marketing Management - Graduate
Welcome
to the graduate core marketing course for all MBA students at Texas State! MKT
5321
involves the study of the planning and coordination of marketing functions,
marketing policies, and the analysis of marketing administration. This course
will help students build a strong foundation in managerial decision-making
regarding the four major elements of marketing:
product planning, pricing, supply
chain management, and integrated
marketing
communications.
Online resources include:
Marketing Plan Project
Professor's Marketing Plan Template
Textbook Worksheets (link to textbook website, then click Marketing Plan in left-hand box to download worksheets)
Library and Internet Resources Assignment
Presentation Recommendations and Grading