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E-Commerce Guide

E-Commerce Basics
Start at the beginning with overviews and tutorials.

E-Commerce Tutorial - from Webmonkey.
E-Commerce Assessment
E-Commerce: Let your business model be your guide.
E-Commerce Overview


E-Commerce and your Business Strategy
How does e-commerce fit with your business?

Guide to Your Internet Business Plan

Build Your Web Site

Register a Domain Name
Search for domain names.
List of accredited domain name registrars. - icann.org

Find a Web Host
Find a host for your web site. - ispcheck.com Search for companies.

Web Developers - How to find one and decide if they're right for you
How to Hire a Web Designer

Develop a web site that is easy to use
Ten good deeds in web design.
Usability checklist for site developers. If your site is easier to use, customers will stay longer.


Web Storefront Services
Get an out-of-the-box, commerce-enabled site.


Build a commerce-enabled web presence for your small business using these low-cost, out-of-the-box services. Web storefront software should allow you to maintain your product catalog as well as enable you to process credit card transactions.

Elements of a web storefront
E-Storefront options for small businesses

Low-cost, out-of-the-box solutions to create your e-commerce web store:
freemerchant.com
Yahoo Store
bigstep.com

E-Commerce software solutions:
How to build a web store

Payment
How will you receive payment on your web site?


You'll need a merchant account provider (MAP) to allow you to accept credit cards over the web and a credit card clearinghouse service that supports your MAP. It is also important to note whether your web storefront software/shopping cart software is compatible with your credit card clearing service.

Payment solutions for your e-commerce web site.
Electronic payment system guide.
Adding plastic to your site.

Making the payment process easier for your customer:
Checkout Clean and Simple

Merchant Accounts:
A Merchant Account Provider is a bank or other institution that processes online credit card transactions, will verify the credit card, process the transaction, and deposit the results into your account.

Don't Fly By Night: The Inside Information on Merchant Accounts
Nuts and Bolts of Merchant Accounts - explains the various fees and charges involved.

Finding the Best Merchant Account Provider for your Business

Credit Card Clearing Services (transaction processing service or commerce engine):
A clearing service takes the credit card information from your site and transfers the information to your bank or Merchant Account Provider. Performs a similar function as a swipe terminal might in a brick-and-mortar setting.

Other payment options:
Electronic Checks - works similarly to paper checks.
Electronic Funds Transfer (EFT) - funds are directly debited from the purchaser's bank account.
PayPal - a possible choice for merchants with lower-priced goods who may not be able to afford credit card capabilities.
Micropayments - From the W3C.



Security Issues
Ensure that all transactions on your site are protected. Generally, security is provided by various implementations of cryptography, including encryption, digital signatures and notarization, secure protocols and digital certificates.

E-Commerce Building Blocks:  Security
Developing Your Privacy Policy on Your Web Site
Customers Fear for their Online Privacy


Thawte - Digital Certificate Provider
Verisign - Digital Certificate Provider
Entrust - Security Products/Services


Taxes and E-Commerce

Focus on Net Taxes

Market/Promote Your Web Site
Improve the chances of customers finding you online.

WebPromote Articles on web site marketing.
E-Commerce/Marketing Channel
Search Engine Submission Tips
E-Commerce Merchandising/Marketing
Web Site Marketing Primer How to market your web site
Creating Effective Email Campaigns
Email Marketing ClickZ's portal for email marketing
Beyond the Banner: New Strategies in Online Advertising ZDNet
Advertising Age's NetMarketing

Marketing/Statistics on E-Commerce:

E-Commerce Statistical Toolbox

Fulfillment
How will you track and fill your customers' orders?

E-Biz Supply Chain
Web Merchants and Shipping Alternatives
10 Fulfillment Rules
Distribution Decisions: Drop-Shipping vs. Inventory vs. Fulfillment House
Should You Outsource E-Commerce Fulfillment?
E-Fulfillment Companies

Customer Service
Is shopping on your site a good experience for your customer?

Deconstructing E-Customer Service

E-Commerce News and Information
Keep up to date.

E-Commerce Times
The Industry Standard - The Newsmagazine of the Internet Economy
Internet.com - E-Commerce News

General Resources

E-Commerce Web-o-pedia Find out what EDI, SET and ASP mean.

 

 
Last Revision: February 19, 2008
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