Department of Marketing

Pride & Tradition

The Marketing Department has a tradition of being one of the most popular majors at Texas State. We take pride in ensuring a quality program that graduates skillful and knowledgeable marketers who successfully compete in a dynamic business environment.

* Over 1000 undergraduate marketing majors

* Applied learning approach exposes students to the "real world" of marketing

* Focus on oral and written communication, leadership and teamwork, information technology, and critical thinking

* Strong employer base visits Texas State's Career Services to interview marketing majors for internships, summer positions, and full-time employment

* Innovations by Christine Billingsley, the department's administrative assistant, have increased department service levels and created stronger advising for students 

Faculty

The Marketing Department has a tradition of hiring student-oriented faculty who are devoted to teaching, the pursuit of marketing knowledge, and service to professional associations. We take pride in faculty contributions and commitment to excellence in all endeavors.

* Dr. Vishag Badrinarayanan recently joined the Marketing Department as an Assistant Professor.  He earned a Ph.D. from Texas Tech University in May 2006.  He received an M.B.A.  from the Institute for Technology and Management in Chennai, India, and a B.S. from Loyola College in Chennai, India.

* Dr. Enrique Becerra recently joined the Marketing Department as an Assistant Professor.  He earned a Ph.D. from Florida Atlantic University in May 2006.  He received an M.B.A. from Florida State University and a B.S. from Purdue University.

* Dr. Michael J. Keeffe became the Chair of the Department of Management and Marketing during the last half of the 1990s.  His last task as department chair was to split the Department of Management and Marketing into the Department of Management and the Department of Marketing.  He became Interim Chair of the Department of Management in January 2003.  After serving as the Interim Char of the Management Department for approximately 18 months, Dr. Keeffe returned to the classroom -- but he didn’t get to stay long because he was asked to become Interim Chair of the Department of Marketing when Dr. Debbie McAlister accepted the position of Associate Vice President of Academic Affairs.  Dr. Keeffe is an avid case writer with over 21 cases appearing in 32 textbooks over the last 15 years, and is a founding member of the Southwest Case Research Association.  His recent journal publications include articles in the Journal of Business and Society, the Employee Responsibilities and Rights Journal, and a forthcoming article in the Journal of Small Business and Entrepreneurship.

* Dr. Chinna Natesan developed and taught one of the first undergraduate Electronic Commerce courses in the country. He has taken this early expertise and refined it for the department's current course offering in Internet Marketing. Dr. Natesan's research interests relate to issues that impact the growth of online businesses, including privacy, security, information retrieval, and electronic transactions.

* Dr. Denise Smart is the Dean of the McCoy College of Business Administration and has served national marketing associations in several capacities. She is President of the Academic Council of the American Marketing Association and Past President of the Society for Marketing Advances. She was recognized as the 2002 Prentice Hall Marketing Educator of the Year Award for the Federation of Business Disciplines.

* Dr. Karen Smith's research agenda focuses on the various marketing factors that affect the smoking behavior of college students, teens, and adolescents. This topic is important to a number of constituents, including public policy makers, tobacco manufacturers, parents, schools, health care officials and others. Dr. Smith is working with several other faculty members on grant proposals related to anti-smoking campaigns.

* Dr. Mary Ann Stutts is the recipient of many honors, including Texas States Presidential Excellence Award in Teaching and the Alumni Association's Teaching Award of Honor. Dr. Stutts has advised Texas State's American Advertising Federation student team for many years and has one of the best competitive records of any advisor in the country. She is Chair of the Building Committee that helped create plans for the College of Business Administration's new building. 

* Dr. Taewon Suh recently joined the Marketing Department as an Assistant Professor.  Dr. Suh (pronounced "saw") has earned a Ph.D. in Communications (in Korea) and has recently completed his second Ph.D. in Marketing and International Business from Saint Louis University.

* Dr. Ruth Taylor was honored by the Texas Secretary of State's office with a Service Award given to women in Texas who exhibit exceptional volunteer service. Dr. Taylor completed a faculty internship with the Texas Department of Economic Development and then continued her service in aiding students to become more knowledgeable in using Federal international marketing resources. One result is an opportunity for marketing students to earn a U.S. Department of Commerce training certificate through MKT 4310.

* Mrs. Vicki West's leadership as advisor to the Students in Free Enterprise (SIFE) team has resulted in national awards, student placement in top companies, investments in the community, and strong ties to the business community. Mrs. West is spearheading the effort to take Texas State students to the annual National Collegiate Sales Competition, where she believes Texas State can take top honors in a few short years. Mrs. West is a recipient of Texas State's Presidential Award for Excellence in Teaching. 

* Dr. Gail Zank's research program primarily focuses on the effects of technology, societal issues, and organizational capabilities on relationships in the supply chain. Dr. Zank has consulted with a number of industry leaders to improve competitiveness in the supply chain. She is also the recipient of numerous research grants that support this important aspect of marketing and business inquiry and practice. Dr. Zank advises our American Marketing Association student chapter and was named Texas State's "Most Outstanding Faculty Advisor" in 2003 and in 2004.

Student Organizations

The Marketing Department has a tradition of  supporting student organizations that add value to students’ educational experiences through relevance and quality. We take pride in our students' personal successes and professional development.

* Our American Advertising Federation (AAF) student organization is active and successful on the national level. In AAF's National Student Advertising Competition each year, student teams from universities around the country develop professional quality advertising campaigns for a client. Past clients include Yahoo!, Frito-Lay, The New York Times, Toyota, Levi-Strauss, and others. Texas State's AAF team won 1st place at national competition in June 2005, and has advanced from district competition to national competition more than any other university. Dr. Mary Ann Stutts has built and lead this tremendously successful group.  For more information on their 2005 national win, click here.

* Our American Marketing Association (AMA) student chapter is affiliated with the largest marketing organization in the world, making it a "must" for every marketing student. Through this association, students learn more about marketing, use their leadership skills, give back to the community, and develop a stronger professional identity. Texas State's AMA group was recently named Outstanding Chapter of the Western Region in the U.S., besting 80 universities. Our AMA chapter has over 180 members, making it one of the largest chapters in the country. This group's excellent faculty advisor is Dr. Gail Zank.

* Our Students in Free Enterprise (SIFE) program combines course credit with the opportunity to teach others about the free enterprise system. SIFE students develop programs and projects that teach students, businesspeople, and others about the principles of market economics, entrepreneurship, business ethics, and personal financial success. Texas State's SIFE program earned the top national honor in 2000 and continues to place in upper levels of the overall competition and special project competitions. Mrs. Vicki West is SIFE's dynamic faculty advisor.  

Home

Contact | Maps | Site Index | News & Events | Webmail | CatsWeb  | Texas State Home

424 McCoy Hall, 601 University Drive, San Marcos, Texas 78666

Phone:  (512) 245-7428 * Fax:   (512) 245-7475

For questions or comments about this site, please email us:

Marketing@txstate.edu