Department of Marketing

Mission, Goals, & Strategy

Mission

The mission of the Department of Marketing is to educate students to function and grow in a dynamic business world.  To accomplish this mission, faculty will combine effective teaching with basic, applied, and instructional scholarship (focused primarily on applied research) with professional service.  The faculty will strive for quality in all course activities to help prepare students for leadership and service in a diverse, global, and competitive environment.

Goals

• Enhance the quality and prestige of the Marketing Department's programs, faculty, staff, and students.

• Recruit, develop, support, and retain high-quality marketing students.

• Promote ethnic, gender, and cultural diversity among the marketing department's faculty, staff, and students

• Maintain, expand and improve partnerships with local, state, national, and international constituencies. Initiate new programs and participate in existing programs to solicit external funds to support excellence within the department.

• Link to Strategic Plan here.

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424 McCoy Hall, 601 University Drive, San Marcos, Texas 78666

Phone:  (512) 245-7428 - Fax:   (512) 245-7475

For questions or comments about this site please email us:

Marketing@txstate.edu