Department of Marketing

Codes of Ethics

Every marketing student, faculty member, and professional should be aware of industry standards for professionalism and ethics.  Every marketer's career, each marketing organization's success, and the industry's reputation are grounded in integrity and adherence to high standards.  Texas State's Marketing Department is committed to educating and supporting these values through a variety of learning, teaching, and outreach activities.  Click on the links below for various marketing code of ethics.

AMERICAN MARKETING ASSOCIATION

Ethical Norms and Values for Marketers

MARKETING RESEARCH ASSOCIATION

The Code of Marketing Research Standards

Use of the Internet for Conducting Opinion and Marketing Research

DIRECT SELLING ASSOCIATION

DSA's Code of Ethics

SALES & MARKETING EXECUTIVES INTERNATIONAL, INC.

SMEI's Code of Ethics