Advising for Marketing Majors

Department staff are available from 8:00 a.m. - 5:00 p.m., Monday through Friday to answer questions or respond to email sent to marketing@txstate.edu.

McCoy College of Business Administration Advising Center

The McCoy College of Business Administration Advising Center (phone 512-245-1993) also provides information, program counseling, and the forms and evaluation necessary for completing the academic requirements of the BBA degree. Downloadable forms, including the graduation application, are available through this office. 

Course Listings

The following is a list of required and elective courses for students majoring in Marketing in Texas State's McCoy College of Business Administration. For further description of the courses and degree requirements, please see the online catalog. To enroll in upper-division marketing courses, students must be admitted to the McCoy College of Business Administration, satisfy all prerequisites, have junior status, and be in good academic standing. 

MKT 3343 Principles of Marketing  

    MKT 3350 Consumer Behavior  (previously MKT 4321)
MKT 3355 Retailing
MKT 3358 Professional Selling
MKT 3360 Sales Management

    MKT 3370 Marketing Research (previously MKT 4320)

    MKT 3387 Internet Marketing

    MKT 4310 International Marketing (MC) (previously MKT 3377)
MKT 4330 Promotional Strategy   (previously MKT 3367)
MKT 4337 Marketing Management (WI)

    MKT 4395 Independent Study (WI)
MKT 4397 Directed Study in Marketing
MKT 4399 Marketing Internship

Graduate Classes
MKT 5305 Marketing Concepts
MKT 5311 Current Developments in Marketing
MKT 5321 Marketing Management
MKT 5322 Marketing Research Methods
MKT 5330 International Marketing (MC)
MKT 5331 Integrated Marketing Communications

Undergraduate Degree Requirements

To carefully plan your semester schedule and stay on track for graduation, please download and print the degree plan for the appropriate catalog year. Forms are also available in the Marketing Department. Bring the completed pages to every appointment you have with an advisor. Degree plans can be found at the Advising Center.

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