A study of the professional selling process including strategically planning sales calls, strengthening communication skills, responding helpfully to objections, obtaining commitment and building partnerships. Examines cultivating committed relationships, strategic alliances, and partnering skills to provide total sales quality to the company, to suppliers, and to customers.

Prerequisites:

To enroll in upper-division marketing courses, students must satisfy all prerequisites (MKT 3343), be classified as a junior, and be in good academic standing