Study of the strategic marketing process, which creates value of consumers and organizations through integrated production and distribution of products.  Examines the marketing process in the context of the global, cultural, economic, legal/regulatory environment.  Examines ethical and socially-responsible marketing and the impact of information technology.

Prerequisites:

To enroll in upper-division marketing courses, students must satisfy all prerequisites (ECO 2314 or ECO 2301), be classified as a junior, and be in good academic standing.