Business Leadership Week
Exploring Business Sustainability: Ethics, Environment, Economy

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February 14 - 18, 2011

2011 Sponsor

Randolph-Brooks Federal Credit Union


2011 Charity Benefit

Food Bank

Look for food donation locations throughout McCoy Hall during Business Leadership Week. Receive $1 off Etiquette Dinner registration fee with a donation of a non-perishable food item.

Wish List of Items (click here - PDF)

Spotlight Events

Graciela Tiscareno-Sato

Distinguished Lecture
Tuesday, February 15, 2011, 6:00 p.m. to 7:15 p.m. - Gary V. Woods Teaching Theater, 119 McCoy Hall

“Entrepreneurial Successes in the Green Economy: Role Models and Innovations from the Latino Community”
Presented by Graciela Tiscareño-Sato, Author of Latinnovating: Green American Jobs and the Latinos Creating Them

Participants seeking entry points and opportunities into the green economy will gain insight into ten industries in transition from wasteful to sustainable. You’ll learn about the strong leadership and innovation coming from the Latino community that is deeply (and culturally) rooted in environmental protection. You will see career paths to emulate and hear specific actions to take to join these leaders. If you’re curious about who’s creating green careers today or if you’re interested in someday creating your own company to create sustainable jobs for Americans, this presentation is for you.

View presenter's full biography.

An opportunity to pre-purchase a signed copy of Graciela's book will be available immediately following the lecture.

Diane Gottsman

Etiquette Dinner
Wednesday, February 16, 2011, 6:00 p.m. to 9:00 p.m. - Reed Brantley Parr Room, 11th Floor JC Kellam

Advance registration is required and a registration fee applies. Registration deadline is February 11, 2011. Registration fee is $15. Business professional dress is required. Receive $1 off of registration fee with donation of a non-perishable food item (limit $1 off per person).

Registration begins January 3 in 115 McCoy Hall, payment is due at the time of registration - cash or check only.

"Good Manners, Good Business"
Presented by Diane Gottsman, The Protocol School of Texas

Learn the skills necessary to put yourself and those you interact with at ease in professional dining situations. Participants will refine their skills and enjoy a four-course meal in this interactive, fun, and informative event.

Diane Gottsman has become a student favorite and a staple of Business Leadership Week. She is a nationally recognized etiquette expert, the founder and director of The Protocol School of Texas, a company specializing in etiquette training for corporations, etiquette presentations for universities and manners and etiquette training for individuals. She travels extensively to train corporations that have a desire to improve the image and protocol skills of their front line teams.

View presenter's full biography.

Dinner Menu: Dinner salad, herb-crusted chicken (vegetarian option availiable), green beans almandine, garlic mashed potatoes, dinner roll, iced tea and water, and dessert.

View presentation handouts here.


Mini Case Competition Response Presentations
Thursday, February 17, 2011, 12:30 p.m. to 1:50 p.m. - 243 McCoy Hall

"Building Sustainable Business"

Teams from McCoy College student organizations who entered this exciting contest will present 7-minute responses to the case to a panel of faculty and practitioners. Click here for more information.

Participating Organizations
American Marketing Association (AMA)
Assocation of Information Technology Professionals (AITP)
Eta Nu Tau
Hispanic Business Students Association (HBSA)
McCoy College Net Impact
Society of Human Resource Management (SHRM)
Students in Free Enterprise (SIFE)


Celeste Bottorff

Business Keynote Address
Thursday, February 17, 2011, 3:30 p.m. to 4:50 p.m. - Dennis and Cindy McCoy Teaching Theater, 233 McCoy Hall

L. Celeste Bottorff
Vice President of Living Well, Coca-Cola North America

Celeste Bottorff is responsible for building the strategic corporate reputation framework for Coca-Cola North America. In this capacity, Celeste’s work is instrumental in designing and communicating the Company’s vision for how it delivers on its promise to consumers all across the country that Coca-Cola can be counted to make a positive difference in their lives. Celeste will share her perspective and experiences with sustainability in this informative address.

View presenter's full biography.


Leadership Panel
Thursday, February 17, 2011, 6:00 p.m. to 7:15 p.m. - Gary V. Woods Teaching Theater, 119 McCoy Hall

"Leadership Issues in Sustainable Business"

A panel of executives from various companies will discuss their viewpoints and experience on sustainable business leadership.

Brian McCoy
Celeste Bottorff
Anthony Guzaldo

Brian McCoy
CEO, McCoy Corporation

L. Celeste Bottorff
VP, Living Well, Coca-Cola North America

Anthony Guzaldo
Controller, Freescale Semiconductor, Inc.

Chris O'Connor
COO, Randolph-Brooks Federal Credit Union




A special thank you to Randolph-Brooks Federal Credit Union and the Student Service Fee Committee for their generous support of Business Leadership Week 2011.

McCoy College of Business Administration | Texas State University-San Marcos
Phone: 512.245.1993 | FAX: 512.245.1996
For questions or comments about our Web site, please email us at businessadvising@txstate.edu

If you require accommodations due to a disability in order to participate, please call 512.245.1993 at least 72 hours prior to the event.

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