How to Join...

You can visit AMA's bi-weekly meetings (check out calendar for meeting dates), stop by the Marketing Department office in McCoy Hall Room 424, or download an application to join! Don't forget to check out the many benefits of joining AMA below!

The Benefits of Joining AMA ...

Are there any benefits of a student membership?   YES!

The value of membership while in college is the knowledge, the skills and practical experience that AMA provides cannot be gained in the classroom alone. Benefits of membership provide you with opportunities for practical experience (think resume!) as well access to industry knowledge and insight. The best marketers use every advantage, and you want to start your career with every advantage, too. Sure, you can include AMA membership on your resume, but don't let that be your only motivation for joining.

When you join the AMA you receive...

  1. Everyday Resources

As an AMA collegiate member, you gain access to everyday resources that can help you in the classroom and beyond such as:

• Marketing News.  AMA Collegiate Members receive eight print issues annually, and can access all 26 issues and archives online.
  
• MarketingPower.com and the AMA Member Resource Center. Here's the kind of marketing information you can access everyday.
  
  • Strategic Marketing Forum deals with the concerns of aspiring and practicing chief marketing officers with insights from experts.
    
  • Industry Information has sections containing marketing information relating to technology; healthcare services; business-to-business, consumer, and global marketing; and higher education.
    
  • Knowledge Center contains past issues of Marketing Matters and Marketing News along with white papers, research studies, and information from various AMA events.
    
• Collegiate Connection.  This quarterly newsletter features articles from recent college graduates, industry updates, career development information, and chapter management articles and tips.  Available to members online.
  
• AMA Career Center.  Job postings, resume assistance, helpful articles.  You can find this and more in the Career Center.

  2. Education and Networking

• Being an AMA member means joining a network of nearly 13,000 collegiate and 25,000 professional marketers.
• International Collegiate Conference. Over 1,000 of the best and brightest undergraduate marketing students gather for three days of learning, networking, and fun at this annual event for AMA collegiate members only.  Chapters and individuals can earn recognition, hear presentations from a range of marketing experts, participate in leadership training and networking events, and gain valuable career information.
  
• AMA Conferences & Seminars.  The AMA offers a yearlong series of over 30 specialty conferences, boot camps, workshops, and hot-topic seminars.  Collegiate members can attend at a discounted rate.
  
• AMA Member roster.  Network with professionals in your local area or across the continent by searching the online AMA professional member roster.

  3. Recognition

• Annual Chapter Awards.  This prestigious program recognizes outstanding collegiate chapters and faculty advisors for their work and service.
• Alpha Mu Alpha.  Individuals from colleges and universities with an active AMA Collegiate Chapter are eligible for this honorary society, which recognizes marketing students for academic excellence.

  4. Experience

• Leadership Opportunities.  Participating in your local collegiate and professional chapters is a unique opportunity to manage finances, people, projects, and deadlines - the skills you'll need as a marketing professional.  Have fun while enhancing your resume.
  
• Case Competition.  Gain real-world marketing experience and the chance for recognition from industry leaders in this exciting annual contest.  Chapter teams tackle a marketing challenge from a corporate sponsor and are rewarded for the best ideas, research, and plans.

  5. Savings

• AMA Publications.  Save up to 45% on subscriptions to AMA magazines, journals, and books.  You'll get in depth insights and learn the newest developments in a range of specialized areas.
  • Marketing Management
  • Marketing Research
  • Marketing Health Services
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of International Marketing
  • Journal of Public Policy & Marketing
• Bridge Membership.  Transition from collegiate to professional membership after graduation as a Bridge member and save more than 50% for up to three years.

Plus much more such as:

• Subscription to Marketing News magazine
• Discounted membership to a professional chapter after graduation
• Valuable knowledge from important professional speakers
• Networking with business professionals
• Community service
• Fundraising activities
• Participate in a case competition for nationals
• Access to members-only section of the American Marketing Association web site
• Tips for improving resume
• Meeting new people who share your interests

Further Questions...

If you have any questions, please feel free to e-mail the V.P. of Membership, Nicole Vanderburg at nv1036@txstate.edu