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Texas State AMA Excels at 30th AMA International Collegiate Conference

FOR IMMEDIATE RELEASE

CONTACT:
Mary Paniagua
VP of Public Relations
Texas State American Marketing Association
Texas State University
Cell: (830) 832-1657
Email: mp1215@txstate.edu

New Orleans, LA April 3, 2008 - Members of the Texas State American Marketing Association attended the 30th Annual AMA International Collegiate Conference in New Orleans, Louisiana on April 3rd – 5th.  The conference was designed to provide the ultimate marketing experience which included professional guest speakers, a career fair, and networking opportunities.  The American Marketing Association is one of the largest professional associations for marketers and has over 38,000 members worldwide in every area of marketing.  There are over 300 student AMA chapters from schools in the United States, Canada, and Puerto Rico.

For the third year of entering, Texas State was one of eight finalists from a field of fifty-six entries in the AMA Case Competition.  This year’s client was McGraw-Hill, and the task was to develop a complete marketing campaign to help McGraw-Hill Higher Education develop and promote an online e-commerce portal to college students.  At the meeting, each of the eight finalists made a formal presentation to the client who determined the final rankings.  The Texas State Case Competition team was awarded second place.  First place was awarded to the University of Pennsylvania. 

The Texas State AMA chapter received many accolades during the conference.  Based on the submitted chapter plan and annual report, Texas State was recognized as “Outstanding Chapter.”  This honor acknowledges Texas State as one of the top sixteen chapters internationally.   

Texas State also received third place in the website competition.  You may visit www.business.txstate.edu/ama to view this award winning website.  The Texas State chapter was also recognized for receiving a $1000 community service grant from the American Marketing Association Foundation to increase students’ awareness of the United Way.

 

Texas State AMA Awarded Community Service Grant

FOR IMMEDIATE RELEASE

CONTACT:
Mary Paniagua
VP of Public Relations
Texas State American Marketing Association
Texas State University
Cell: (830) 832-1657
Email: mp1215@txstate.edu

Texas State American Marketing Association Receives $1,000 Community Service Grant from American Marketing Association Foundation San Marcos, Texas, December 7, 2007- Texas State Collegiate Chapter of the American Marketing Association (AMA) was one of fifteen collegiate chapters to receive a $1,000 community service grant from the American Marketing Association Foundation in support of United Way Capital Area. This is the third year in the row that Texas State has been a recipient of an AMA Foundation Grant. The AMAF, the philanthropic arm of the marketing profession and the AMA, is dedicated to expanding marketing education opportunities in fulfilling its mission to serve as a catalyst for the betterment of society through marketing.  There are currently over 250 AMA student chapters in the United States.  The American Marketing Association is one of the world’s largest organizations for marketers.

The Texas State AMA will be using the money from this community service grant to increase college students’ awareness of and involvement with United Way Capital Area programs.  A survey will be developed and administered to learn about current college student awareness levels as well as to determine effective means to reach these students. This is an opportunity for all Texas State students to become more involved in their community. A team of Texas State AMA members will be working together to promote United Way Capital Area to potential participants.  This will help to increase awareness of United Way and increase student participation. If you are interested and would like to help with this effort, please contact Bret Neu bn1048@txstate.edu or Vivian Plasencia vp1030@txstate.edu

 

 

 

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Texas State AMA Case Team Makes The Finals

The Texas State entry to the AMA Case Competition was selected as one of eight finalists. The task was to develop a complete marketing campaign to help McGraw-Hill Higher Education develop and promote an online e-commerce portal to college students. As finalists, the Texas State students will be presenting their case recommendations at the 30th Annual AMA International Collegiate Conference in New Orleans April 3rd-6th. Students that participated include: Brett Neu, Andrew Hogan, Katie Lieser, Vivian Plasencia, Jessica Head, Morgan Gross, John Repa, Jennifer Jessen and Sarah Zomper. Congratulations on being finalists and good luck in New Orleans!

More information about the case competition can be found at http://www.marketingpower.com/content1728337.php

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