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Upcoming Events
Last Revised
October 30, 2008
AMA Social will be held November 19th. Come meet new people and learn more about AMA! here.
Come find out what AMA can do for you!
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News on last conference
Texas State AMA Excels at International AMA Conference.
Texas State AMA is named an Outstanding Chapter, places second in the Case Competition and third in the Website Competition.
Click to read the press release...
Texas State AMA Awarded $1,000 Community Service Grant.
Texas State American Marketing Association Receives $1,000 Community Service Grant from American Marketing Association Foundation.
Click to read the press release...
Marketing Brain Food (in a half-day bite)
Register Now!
If you're new to the marketing industry, here's a fast-paced opportunity to expand your marketing skill set, without expanding your waistline. In a half-day bite, you can polish your marketing skills, learning from three experienced marketing practitioners and earn Continuing Education Units (CEUs), too. Join the Austin Chapter of the American Marketing Association as it joins forces with St. Edward's University to bring you a half-day continuing education program - with three-part marketing focus:
What You'll Learn:
Marketing Return on Investment (ROI)
The pressure is on to deliver more results with leaner marketing budgets. Why is it more important than ever to measure your marketing activities from a 360 degree view? How do you effectively measure your return on marketing investment? This session will give you insight on ROI measurements, the benefits of measuring and marketing ROI's relationship to integrated marketing communications.
Brand Management
Every business should have a clear vision and specific goals for the corporate brand. What is the value of your brand within your customer base, potential customers and even within your own company? Where should your brand be in a competitive marketplace? In this session, you'll learn about brand equity--how it affects your company bottom line and how to maximize the long-term value of your brand.
Market Research
There's more to knowing your customer and potential customers than mining databases! Who exactly are your customers (or prospects) and why do they respond to marketing as they do?
This session will cover the true value of market research, how to execute a marketing research project, and when and where to apply your findings. You'll also understand how market research guides integrated marketing communications and sound marketing decisions.
WHEN: |
Thursday, April 6, 2006 |
WHERE: |
St. Edward's University |
COST: |
AMA Members and students: $100 |
IMPORTANT: |
These three 50-minute sessions in Marketing Brain Food were developed as integrated sessions. Your registration includes all three sessions. Register early, as class size is limited to the first 35 participants. Registration includes all materials and a Continental breakfast. Completion of all three sessions earns 4 hours CEUs from St. Edward’s University. You will receive a Certificate of Completion verifying your CEU credit at the end of the class. Schedule, speakers and presenters subject to change. With a limited class size, you must pre-register for this program. |
DEADLINE: |
Registration deadline is Wednesday, March 30, 2006. Register Now. |
SPEAKER(S): |
Marketing ROI -- Kendra Wright, President/Director, Wright Strategies, Austin, Texas |