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Members of the Texas State American Marketing Association attended the 31st AMA International Collegiate Conference in New Orleans, Louisiana on March 26th -28th. There were over 1300 attendees at this conference. The conference was designed to provide the ultimate marketing experience, which included professional guest speakers, a career fair, and networking opportunities. The American Marketing Association is one of the largest professional associations for marketers and has over 40,000 members worldwide in every area of marketing. There are over 300 student AMA chapters from schools in the United States, Canada, and Puerto Rico

The Texas State AMA chapter received many accolades during the conference. This year in the awards competition Texas State was recognized as “Distinguished Chapter,” based on the submitted chapter plan and annual report. The reports are judged on professional development, communications, fundraising, and community service. This honor acknowledges Texas State as one of the top eight chapters internationally. Texas State AMA also received 2nd place in the recruitment video competition and received honorable mention in the website competition. You may visit www.business.txstate.edu/ama to view this award winning website.

Texas State students were also asked to participate in several student led sessions. Texas State AMA’s President, Whitney Senters participated in a Presidential panel discussion that offered recommendations and suggestions to leading a successful AMA chapter. The Texas State chapter, represented by VP of Fundraising Andrew Duffy and VP of Finance Scriven Hoef, gave a presentation on insights and tips to a sustainable fundraising program. Over 150 AMA students and advisors attended each of the presentations.

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