| AAF Team Takes First at District Competition |
|
| The Texas State American Advertising Federation (AAF) Team placed first at district competition in Dallas on April 17, from among 16 universities from the states of Texas, Arkansas, Oklahoma, and Louisiana. SMU placed 4th; Oklahoma State 3rd; and TCU 2nd. |
| As a result Texas State advances to nationals June 7-9 in Atlanta where they will compete against 17 other district winners from around the country. |
| The client this year was AIM (AOL's instant messenger) suite of new products. The target audience was 15-24 year olds. Approximately 200 universities from around the country begin the competition in September. Only the district winners and one WildCard team advance to nationals. |
| Five presenters (Antonio Banos, Amanda Cartwright, Brian Hambrick, Lyle Jenks, and Katy Korzekwa) made a 20-minute presentation to judges from marketing and advertising. The team also prepared a 32- page plans book. Both the book and the presentation consisted of creative executions and promotions backed by research. |
| This year's team was made up of 20 students from marketing, advertising, public relations and communication design, representing the McCoy College of Business Administration and the School of Journalism and Mass Communication. The faculty advisors are Dr. Mary Ann Stutts of the Marketing Department and Dr. Alexander Muk of the School of Journalism and Mass Communication. |
| This represents Texas State's 11th trip to nationals in the last 18 years. Texas State has placed in the top 6 at nationals all eleven times and has won two national championships, in 1990 and 2005. |
