The Texas State Collegiate Chapter of the American Marketing Association (AMA) was one of fifteen schools to receive a $1,000 community service grant from the American Marketing Association Foundation in support of Bobcat Build. The AMAF, the philanthropic arm of the marketing profession and the AMA, is dedicated to expanding marketing education opportunities in fulfilling its mission to serve as a catalyst for the betterment of society through marketing. There are currently over 300 AMA student chapters in the United States. The American Marketing Association is one of the world’s largest organizations for marketers.
The Texas State AMA will be using the money from this community service grant to design and help implement an integrated marketing communication plan for the Bobcat Build organization. Bobcat Build is the largest community service event in Texas State history. This event gives all Texas State students a chance to give back to the community. A team of Texas State AMA members will be working on a plan to help Bobcat Build market and advertise to potential participants. This will help to further increase awareness of Bobcat Build and increase participation within the University and the community. If you are interested and would like to help with this effort, please contact Valerie Klimko vk1013@txstate.edu or Kristen Fehrenkamp kf1118@txstate.edu. |
